DFresh Seafood Introduction

Who are we?

DFresh Seafood is dedicated to sourcing and delivering responsibly caught, premium-quality fresh seafood
from the Arabian Sea to our online, Restaurants, caterers, Clubs, Hotels, and Export customers across Pakistan.

We are proud to be Pakistan’s largest online seafood store, founded in 2018 and headquartered at the main Karachi Fish Harbor.
Over the years, we’ve grown rapidly and now serve multiple major cities. As Pakistan’s only vertically integrated seafood brand,
we operate everything from our own fishing trawlers, regional supply chains across Sindh and Balochistan, auction units at the harbor,
to advanced cutting, packing, and cold chain infrastructure — managing the entire seafood journey from sea to your doorstep.

What matters to us?

At DFresh Seafood, our mission is simple — to bring you fresh, clean, and trustworthy seafood that your health deserves.

We believe in transparency. That’s why you’ll always find authentic details and honest facts about each seafood item we offer.
Since seafood awareness is still growing in Pakistan, we aim to educate and inform — so you can confidently enjoy the full range
of what our seas have to offer, not just the few well-known names.

What do we do?

All our seafood (excluding freshwater species) is 100 percent wild-caught from the Arabian Sea — straight from creeks, estuaries, reefs, and the deep sea.

We do not freeze, chemically treat, or stock seafood in bulk. Our promise:

• Fresh only
• Organic and natural
• No additives or preservatives

This is how we bring true, unprocessed seafood to your table.

How do we do it?

Our operations run on a Just-In-Time (JIT) model, meaning we don’t keep inventory.
Every order you place is sourced and prepared fresh, only after we receive it.

This model may require a little more time, but it’s the only way to deliver unmatched freshness and taste — the way seafood should be.

What do we expect from you?

As the first platform of its kind in Pakistan, DFresh Seafood continues to grow and evolve — and your feedback drives our progress.

We always welcome your ideas, suggestions, and thoughts to help us improve and bring you an even better seafood experience.

Sounds good?

We’ve taken a traditional industry and brought it online — clean, transparent, and modern.
Our easy-to-use website, well-organised categories, and smooth checkout and delivery options are designed for your convenience.

So when it comes to real, fresh, and trusted seafood in Pakistan, the name to remember is DFresh Seafood.